One of the accounts that I was working on called Panther tyre they specialised in industrial tyres and motorbike tyres one of the issue they were having with their brand was that not many people knew about the brand, and prior to signing with M&C saatchi they didn't really invested in advertising. They were keen on developing series of out of home advertising material. 

 

I was tasked to come up with a unique billboard that would stand out.I used their tagline 'Panther lagao fikar mitao'.